I’m busy. And impatient. Consider it a symptom of a Gen-X, child of the 80’s type lifestyle, but I really don’t have time to waste. So why is it that websites still think that when looking to purchase their software, I’ll want to read pages of text about how great it is and then spend the next fifteen minutes trying to find how much it will cost?
This happens time and again. Find intruiging software review on a website somewhere, click through to website selling said software to look a little further into it. Find a page full of the standard sales spiel (the software will change your life/work/outlook/productivity/dress size), a few screenshots that are generally too small for the human eye to casually see and a couple of testimonials from people I’ve never heard of.
The one thing that an awful lot of these websites fail to have on their product pages is the price. That is an important one for me. I don’t really want to get all excited about a product that will change my life or my dress size and then find that it is going to cost somewhere in the vicinity of a small country’s GDP to purchase. I’ve seen it; brilliant pieces of software, fabulous things that will change the way I work, but no clue as to how much dough I need to cough up.
So please, stick a big sign on your product’s home page with the cost; it’ll save me time and will give you a better chance of seeing my wallet.
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